In 2020 we conudcted a user research process for AM750 radio. The objective was to redesign the website considering our users habits and needs.Leer caso.
UX/UI Designer
2 months
Am 750
We designed a roadmap in order to organize and distribute tasks during the process.
1.Wireframes design
2.Validation
3.Lo-fi design
4.Developers validation
5.Hi-fi design
6.Stylesheets design
The site's information architecture was designed to remove duplicated content on the site. The objective was to simplify the information and avoid generating confusion among users. The multiple entries to the website were considered and specific userflows were designed in relation to different types of users.
In the first instance, two possible structures for the website were considered: The suggestion of the UX research report suggested showing more amount of content on the first scroll. That is why an option with two columns + an ad and another with three columns + ad was proposed
Although developers participated and were consulted during throughout the design process, a stylesheet was created in order to facilitate the development of the components and, at the same time, communicate to the entire organization design criteria for future iterations.
